The launch of Apple Music Classical
As Lead Producer for the launch of the Apple Music Classical app, I was apart of the creative conception phase. Working closely with our creative team to concept how we would visually represent the launch of the Apple Music Classical app across a full funnel campaign. I collaborated closely with cross-functional teams in product, brand, business, strategy, marketing to help sell through the concept through the various Executive stakeholders to move into Production.
AWARDS:
Clios - Bronze - Use of Music in Film & Video
PRESS:
NY Times, Apple Insider, Shots
In addition, we designed and developed an automated tool to generate social assets at volume to maximize the outreach of promoting albums being available in Spatial Audio.