The launch of Spatial Audio on Apple Music
Spatial Audio was the biggest new feature to come to Apple Music in 2021. We built a huge global campaign to mark the launch of this new feature. The campaign ran across OOH, TV, Digital Performance, Social, Email and .com. As the Lead Producer across the campaign, I led the creative team in coming up with the overall concept, visual design system and production across all OOH and digital marketing assets. I also worked closely with other functional Producers to develop key assets for the campaign such as our hero film, BTS, photo assets, Email and .com.
It was a multi-artist campaign starting with Masego that then featured many other artists such as Billie Eilish and J Balvin.
AWARDS:
The One Show - Bronze - Design: Craft/Art Direction
In addition, we designed and developed an automated tool to generate social assets at volume to maximize the outreach of promoting albums being available in Spatial Audio.