Up Next is Apple Music’s monthly program devoted to celebrating new and emerging artists. Many of today’s biggest names have come through the Up Next program — Billie Eilish, Megan Thee Stallion, Khalid, and Bad Bunny, to name a few.
To support each artist’s campaign, we developed unique creative that reflects the spirit of their artistry. This work is featured across DOOH, digital display ads, and social. Production turnaround times are always tight, ranging from 2-3 weeks each time but as the sole Producer across this campaign, I developed a streamlined workflow to be able to concept, execute and produce all assets within the time on a monthly basis.
To celebrate all the artists highlighted on Up Next in 2020, we created an end of year campaign that needed to feature all 11 artists in a 10-15 second spot that would be featured across digital display and paid social ads as well as being featured on a unique DOOH placement on the Pendry Hotel in West Hollywood, CA.